What a pool configurator actually does
A configurator is not a brochure and not a contact form. It is a working design tool that lives on your domain, in your branding, loaded with your models and your prices.
The pool designer — a real screen recording, not a mockup
They design it themselves
Shape, dimensions in feet, liner finish, entry steps, decking, cover, heating and lighting. Every choice repaints the image.
They see the price
A live estimate in dollars, calculated from your own numbers — not a national average from some third-party calculator.
You get the specification
Model, size, finish, steps, options and the calculated price land in your inbox, from someone who already knows the ballpark.
Why builders put one on their site
Most pool inquiries in the United States start the same way: a homeowner fills in a contact form, you call back, you drive out, you measure, you quote — and then you find out they were thinking $30,000 for a build that starts at $70,000. That cycle costs you a day and it happens over and over.
A configurator moves the price conversation to the front. The homeowner who is not serious finds out before they ever reach your calendar. The homeowner who is serious arrives having already picked a shape, a size and a finish — and having seen a number they are comfortable with.
- Fewer unqualified site visits. The price filter does the first screening for you.
- Requests arrive complete. No back-and-forth about what they actually want.
- It works at 11pm. Homeowners design pools in the evening, on the couch, on a phone.
- It stays on your domain. The lead is yours. You are not renting it from a lead marketplace.
What it costs and how long it takes
| Item | What you pay |
|---|---|
| Build and launch Design, your models and options loaded, your pricing built in, tested and put live on your site. | $4,950 one-time |
| Running it Hosting, daily backups, storage of every request, updates, changes and support. | $349 per month |
| Time to live We build it, you review it, it goes on your site. No development work on your side. | Two weeks |
Support is answered within one business day. We are based in the Netherlands and work Central European Time, which means your morning email is usually answered before you get to the office the next day. The servers are monitored around the clock.
Questions builders ask
Do I need a developer to install it?
No. We build the configurator, load your models and prices, and put it on your existing website ourselves. On your side it is a review round and a go-ahead — no development work, no plugins to maintain.
Can I change my prices later?
Yes. Your prices sit in a table you control. Change a number and the configurator changes with it — you do not need us for a price update and there is no charge for it.
Does it work on a phone?
Yes. Most homeowners design their pool on a phone in the evening, so the tool is built mobile-first. The image and the price update just as smoothly on a small screen.
Is this the same as 3D pool design software?
No, and it is worth being clear about the difference. Programs like Pool Studio by Structure Studios are professional CAD tools that you or your designer use to draw a pool for a client you already have. Our configurator is customer-facing: it sits on your website and turns anonymous visitors into specified requests. Many builders run both — one to win the design, one to fill the pipeline.
What happens to the requests?
They arrive in your inbox and are stored in your account, so nothing is lost if an email gets buried. If you want them pushed into a CRM, we can connect that too.
Worth fifteen minutes?
We walk through the three live designers together, on your screen, and you decide whether it fits how you sell. No slide deck.
Book a walkthrough